Building a Personal Brand on LinkedIn: A Complete guide

Do you want to excel in your career, connect with your industry's people, or build a personal professional image? The best solution is to create your presence on LinkedIn. 

The competition is tough when a long queue of candidates is waiting for remote jobs, but your professional presence on the digital platform will help you get a hands-on job. This blog will explain how you can use LinkedIn to build your presence in just a few steps.

But Before That, What Is Referred To As A Personal Brand?

The process allows the individual to portray their unique value, skills, and personality to the professional audience. You provide answers to questions like who you are, why you are important, and the knowledge you will bring to the field.

It does not include the number of followers you have on your account or how often you engage with your audience through posts. With the platform connecting billions of users from worldwide, it is a perfect canvas to sketch your identity. The place is open for professional storytelling and networking. To build your presence on the platform, you need to clear, consistent, and authentic with what you communicate.

Build Your LinkedIn Profile in A Few Steps

Optimize Your LinkedIn Profile

Your profile is your digital face that people will view before they connect with you one-on-one. Therefore, it is important that you should optimize it to expand your professional network. In a snapshot, you want to communicate to your viewers the things they can expect from you whether they are searching for a job or simply following you the platform.

When you sit down to design your profile for successful reach, some of the things that you need to take into consideration include:

A professional profile picture

Choose your professional picture. There are no strict requirements from the platform, but make sure that your face is clear. Avoid uploading a selfie or any photo with your face blurred or hidden. This sets a negative impression.

Cover photo

Again there is no set of rules to upload the background image but if you wish to deliver a message to your viewers, this is the best place to add your text. People will get across immediately after they visit your profile.

Headline

The section that answers questions like what you do, what your unique services and experiences are that you offer. The headline is your tagline. It is the first description people will read, so try to make it memorable. Like during CV writing, your summary is a snapshot of your resume, and you ask for help from services like CV Writers UK when you get stuck. In the same way, you can keep that section in front of you when writing a headline for your LinkedIn profile.   

The ‘About’ section

This section requires your engaging description of who you are and what you do. Don’t be afraid, let the juice of creativity flow, making you shine. This is the place where you can share the context of things people might find in your profile.

Experience and achievements

With all these, don’t forget to upload information in the experience section. Ensure it is up-to-date, and you have focused on all the achievements rather than just including the responsibilities. Highlight all the measurable outcomes and add multimedia evidence like presentations, videos, and articles you have worked on to demonstrate your work and personality.  

Write Content That Builds Credibility

Sharing regular content is one of the effective ways that helps in building your image on LinkedIn. It plays an important role in portraying you as a leader and keeping your visibility active for your networkers. The idea is not just to post as an activity but to create content that reflects your expertise and opens up the ground for conversation. You can ask for help from a LinkedIn profile writing service. They will guide you with some of the norms that can help you build your professional image through engaging content.   

Look for a topic that you are passionate about with great knowledge. Check for the topics that can benefit others. Do you face any challenges, and the lessons have you learned? Share your experience in the form of storytelling. Your post will be viewed by your audience and they can relate to it.

Try to make your content engaging. You can include short reflections, articles, videos, or content with your commentary. Engagement is the key to success. Don’t just post a story and disappear for a long time. Take out some time and respond to all the comments, become part of the discussions, and comment professionally on others’ posts. This interaction will build your visibility and deepen your professional relationships.  

Network with the Connections

LinkedIn allows its users to connect with professionals from all parts of the globe. However, building a network does not mean sending out messages to random people.

With sending a connection request, drop an inbox with a polite note to connect. Talk about how you came across them and the reasons to connect. This personal message will increase the chances of a positive response and set a tone for a meaningful connection.  Once you have connected with them, engage with all their posts and help them to increase their reach.

FAQs

How does LinkedIn help in personal branding?

LinkedIn is a platform that is used by everyone globally. You can use it to build your credibility, expand your network, and land different job opportunities.

What types of content will increase views on our digital profile?

You can share your professional insights, personal stories, and life lessons that you learned through your experience. These will help you get maximum reach on your digital profile.

What should be the professional picture on LinkedIn?

Your picture should reveal your clear face with a professional quality image. Avoid uploading selfies or hidden faces. These are considered a negative attitude.

How do LinkedIn recommendations make a difference?

Recommendations are the social proof of your capabilities. They help in building trust and portraying your professional image. This helps in building connections.  

The Final Comment

Building your online professional presence on LinkedIn is not one-time task. This is an ongoing process that requires your efforts, time, and energy. You need to be consistent and keep sharing your ideas on the topic of your interest. Moreover, try to engage with others post through participating in the comments or reposting the posts. This will help you in building networks.

Upload your professional image with a background banner. Fill in the details in the ‘about’ section and narrate your experience and achievements. Fulfilling all these requirements, you can optimize your image.